Hooked: How to Build Habit-Forming Products Spread through the public in

Spread through the public in the form of popular stories

in their personal lives and in their communities

Direct your audience's attention to the most important parts of your data

Do you often find yourself stretched too thin

The Way of the Essentialist isn’t about getting more done in less time

Hooked: How to Build Habit-Forming Products Spread through the public inHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through